Our Story

Salsas Don Sebastián was founded in 2016 while I was working as a Spanish teacher in the Chesterfield County school system. At the time, my family and friends often talked about how difficult it was to find fresh, authentic Mexican salsa in grocery stores.

In our home, my husband would make salsa from his family’s recipe — a recipe passed down from his grandmother from Nayarit, Mexico, dating back to the 1920s. The flavor, freshness, and simplicity of that salsa quickly became something people around us couldn’t stop talking about.

As more friends and family began requesting it, what started as a personal tradition slowly evolved into a business opportunity. While my husband continued working full-time, I stepped into entrepreneurship and began building the company from the ground up with a small blender, a simple idea, and a commitment to quality.

I started by sharing samples locally and listening carefully to customer feedback. The response was immediate and encouraging, giving me the confidence to begin selling first within my local community, then at farmers markets, and eventually through retail partnerships.

As a Venezuelan woman building a Mexican salsa brand, I initially questioned whether there would be space for me in this industry. Over time, that uncertainty became motivation. I remained focused on honoring the authenticity of the recipe while building a brand rooted in culture, family heritage, fresh ingredients, and consistency.

Today, Salsas Don Sebastián offers a growing line of fresh refrigerated salsas and dips available throughout the Mid-Atlantic region. What began as a family recipe has evolved into a growing Latino food brand dedicated to bringing authentic flavor, freshness, and connection to every table.

— America DeLoach